SearchBlog
by Laurie Sullivan, Staff Writer
Integrating search-engine marketing (SEM) data with display advertising campaigns is becoming more important, and Yahoo's Right Media could sit at the forefront of that transition. The company built a
new … Read the whole story
COMMENTARY
by Rob Griffin
Far too often, I still hear questions from non-ecommerce-focused advertisers regarding why they should buy search. Beyond the obvious quick replies shouting statistics of … Read the whole story
COMMENTARY
by Chris Copeland
We are close to 60 days from the formal transition of most advertisers to the Bing platform as part of the Yahoo-Bing search results … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
For all of human history, until the 17th century, it was commonly accepted that all swans were white. But in 1697, Dutch explorer Willem … Read the whole story
by Laurie Sullivan
PRIMEDIA wanted a path for its subsidiary Consumer Source to reach people nationwide looking to rent an apartment or home. The company supports about … Read the whole story
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by Laurie Sullivan
Multi-screen adoption of digital technology and devices has created a challenge for advertising to deliver relevant, targeted messages. The more connected the consumer, the … Read the whole story