Integrating search-engine marketing (SEM) data with display advertising campaigns is becoming more important, and Yahoo's Right Media could sit at the forefront of that transition. The company built a new … Read the whole story
Far too often, I still hear questions from non-ecommerce-focused advertisers regarding why they should buy search. Beyond the obvious quick replies shouting statistics of … Read the whole story
We are close to 60 days from the formal transition of most advertisers to the Bing platform as part of the Yahoo-Bing search results … Read the whole story
For all of human history, until the 17th century, it was commonly accepted that all swans were white. But in 1697, Dutch explorer Willem … Read the whole story
PRIMEDIA wanted a path for its subsidiary Consumer Source to reach people nationwide looking to rent an apartment or home. The company supports about … Read the whole story
Multi-screen adoption of digital technology and devices has created a challenge for advertising to deliver relevant, targeted messages. The more connected the consumer, the … Read the whole story