SearchBlog
Paid search bid optimization still confuses some marketers, but there is seemingly no end to experts out there offering help. Optimization methods depend on campaign objectives, budget, data constraints, market … Read the whole story
Like the industries it measures - media and marketing - Nielsen Co. is evolving and morphing into something else, according to ways in which … Read the whole story
- COMMENTARY
In my last Search Insider, I wrote about the numerous ad enhancements available to Google paid search advertisers that are enabling page domination. In … Read the whole story
- COMMENTARY
Technology has reached a critical point in the adoption curve. My wife, who is imminently practical and intolerant of anything that smacks of gadgetry, … Read the whole story
A federal judge in Los Angeles has handed Google a significant victory in a copyright infringement lawsuit brought by adult entertainment company Perfect 10. … Read the whole story
Deal seekers searching for money-saving offers through mobile coupon platform Shooger will soon have Blackberry as an option to clip and save. This week … Read the whole story
Adobe Systems has filed a patent with the United States Patent and Trademark Office (USPTO) for technology that could make rich media applications (RMA) … Read the whole story
Joel Rubinson is out as Chief Research Officer of the Advertising Research Foundation, after two years in that post. Read the whole story
