Bid competition on keywords drives up the cost for unbranded terms. That's a given. But a report published by GroupM Search suggests prices for branded and unbranded keywords in paid … Read the whole story
Criteo plans to roll out Tuesday a self-service cost-per-click (CPC) bidding platform that lets advertisers place bids on display retargeting campaigns and see changes … Read the whole story
There's been lots of chatter across the Interwebs about Google Instant over the past couple weeks. Two of my fellow Search Insiders took the … Read the whole story
I've been resisting the cult of iPhone for years now. Hanging around iPhone users when you don't have an iPhone yourself is like hanging … Read the whole story
Cotendo plans to accelerate search engine optimization analytics, an idea spawned by Google's decision to speed up indexing on the Web. It may seem … Read the whole story