Search & Performance Marketing Daily
Friday, September 24, 2010
  • Search Alliance Speculation

    Industry publications are buzzing about the imminent Search Alliance and the impact it will have on advertisers. However, with no "set" transition date, it ... Read the whole story

  • Sophisticated Search Technologies Could Displace Behavioral Targeting

    A platform from Adchemy launched Wednesday to improve search engine marketing conversions predicts consumer intent to customize paid-search ads and landing pages. It doesn't ... Read the whole story

  • Zappos And The SNAFU Syndrome

    Who can say no to MediaPost Publisher Ken Fadner? Certainly not me. And so, next Monday, I'll be joining all you OMMA-ites (OMMAhanians?) in ... Read the whole story

  • iPad Scrapbook Adds Options To American Greetings Digital Apps

    Comforting words that make people laugh and smile will soon have a place on Apple's iPad. American Greetings plans to launch a free iPad ... Read the whole story

  • comScore: Search And Ad Retargeting Produce Lift

    Retargeting generated the highest lift in trademark search behavior at 1,046%, among six different media placement strategies, according to a comScore study released Wednesday. Read the whole story