Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending this year, up from 22% in 2009. That's according to an online study from … Read the whole story
Industry publications are buzzing about the imminent Search Alliance and the impact it will have on advertisers. However, with no "set" transition date, it … Read the whole story
A platform from Adchemy launched Wednesday to improve search engine marketing conversions predicts consumer intent to customize paid-search ads and landing pages. It doesn't … Read the whole story
Who can say no to MediaPost Publisher Ken Fadner? Certainly not me. And so, next Monday, I'll be joining all you OMMA-ites (OMMAhanians?) in … Read the whole story
Comforting words that make people laugh and smile will soon have a place on Apple's iPad. American Greetings plans to launch a free iPad … Read the whole story
Retargeting generated the highest lift in trademark search behavior at 1,046%, among six different media placement strategies, according to a comScore study released Wednesday. Read the whole story