SearchBlog
by Laurie Sullivan, Staff Writer
It's been nearly a week since Google CEO Eric Schmidt chitchatted with Stephen Colbert about data mining and how kids in the future might wipe out their online identity by … Read the whole story
COMMENTARY
by Derek Gordon
Increasingly search marketers are tapped to help a business or organization expand marketing initiatives into the realm of social networks -- mainly because search … Read the whole story
COMMENTARY
by Janel (Landis) Laravie
Industry publications are buzzing about the imminent Search Alliance and the impact it will have on advertisers. However, with no "set" transition date, it … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
A platform from Adchemy launched Wednesday to improve search engine marketing conversions predicts consumer intent to customize paid-search ads and landing pages. It doesn't … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Who can say no to MediaPost Publisher Ken Fadner? Certainly not me. And so, next Monday, I'll be joining all you OMMA-ites (OMMAhanians?) in … Read the whole story
by Laurie Sullivan
Comforting words that make people laugh and smile will soon have a place on Apple's iPad. American Greetings plans to launch a free iPad … Read the whole story
by Laurie Sullivan
Efficient Frontier Monday plans to release a Facebook advertising service that allows marketers to optimize Facebook alongside search and display ads. The move aims … Read the whole story
by Laurie Sullivan
Retargeting generated the highest lift in trademark search behavior at 1,046%, among six different media placement strategies, according to a comScore study released Wednesday. Read the whole story
by Laurie Sullivan
Conversion rates -- or the likelihood that someone clicking on a search ad either will buy or download something -- continue to rise, according … Read the whole story