It's been nearly a week since Google CEO Eric Schmidt chitchatted with Stephen Colbert about data mining and how kids in the future might wipe out their online identity by … Read the whole story
Increasingly search marketers are tapped to help a business or organization expand marketing initiatives into the realm of social networks -- mainly because search … Read the whole story
Industry publications are buzzing about the imminent Search Alliance and the impact it will have on advertisers. However, with no "set" transition date, it … Read the whole story
A platform from Adchemy launched Wednesday to improve search engine marketing conversions predicts consumer intent to customize paid-search ads and landing pages. It doesn't … Read the whole story
Who can say no to MediaPost Publisher Ken Fadner? Certainly not me. And so, next Monday, I'll be joining all you OMMA-ites (OMMAhanians?) in … Read the whole story
Comforting words that make people laugh and smile will soon have a place on Apple's iPad. American Greetings plans to launch a free iPad … Read the whole story
Efficient Frontier Monday plans to release a Facebook advertising service that allows marketers to optimize Facebook alongside search and display ads. The move aims … Read the whole story
Retargeting generated the highest lift in trademark search behavior at 1,046%, among six different media placement strategies, according to a comScore study released Wednesday. Read the whole story
Conversion rates -- or the likelihood that someone clicking on a search ad either will buy or download something -- continue to rise, according … Read the whole story