Search & Performance Marketing Daily
Monday, September 27, 2010
  • The Search And Social Job Description

    Increasingly search marketers are tapped to help a business or organization expand marketing initiatives into the realm of social networks -- mainly because search ... Read the whole story

  • Search Alliance Speculation

    Industry publications are buzzing about the imminent Search Alliance and the impact it will have on advertisers. However, with no "set" transition date, it ... Read the whole story

  • Sophisticated Search Technologies Could Displace Behavioral Targeting

    A platform from Adchemy launched Wednesday to improve search engine marketing conversions predicts consumer intent to customize paid-search ads and landing pages. It doesn't ... Read the whole story

  • Zappos And The SNAFU Syndrome

    Who can say no to MediaPost Publisher Ken Fadner? Certainly not me. And so, next Monday, I'll be joining all you OMMA-ites (OMMAhanians?) in ... Read the whole story

  • iPad Scrapbook Adds Options To American Greetings Digital Apps

    Comforting words that make people laugh and smile will soon have a place on Apple's iPad. American Greetings plans to launch a free iPad ... Read the whole story

  • Efficient Frontier Crosses Channels, Ventures Into Facebook

    Efficient Frontier Monday plans to release a Facebook advertising service that allows marketers to optimize Facebook alongside search and display ads. The move aims ... Read the whole story

  • comScore: Search And Ad Retargeting Produce Lift

    Retargeting generated the highest lift in trademark search behavior at 1,046%, among six different media placement strategies, according to a comScore study released Wednesday. Read the whole story

  • Marin Releases Holiday Cheer, Tips And Conversion Rate Data

    Conversion rates -- or the likelihood that someone clicking on a search ad either will buy or download something -- continue to rise, according ... Read the whole story