SearchBlog
There's that "T" word again. Technology that automates media buys, cutting costs and time, giving media buyers time to think about more strategic campaigns. Most marketers seem to understand automation … Read the whole story
About 45% of consumers don't have a specific business in mind when conducting a local search online. In fact, more local business searchers begin … Read the whole story
- COMMENTARY
According to the new Performics 2010 Search Engine Results Page (SERP) Insights Study, conducted by ROI Research, regular searchers are tenacious. 89% will modify … Read the whole story
- COMMENTARY
All marketers know the challenge of keeping up with a dynamic, evolving and growing industry can be daunting. Fortunately, modern technology can make this … Read the whole story
- COMMENTARY
At the recent OMMA Global conference, several people asked my opinion about the new Google Instant. Following is a brief description of what it … Read the whole story
- COMMENTARY
Much has been said recently about the Bing and Yahoo search alliance and its effect on cost-per-clicks (CPCs) for the search marketer. For this … Read the whole story
- COMMENTARY
It's been a weird week on the road. I've been bouncing around like a pinball along the East Coast and Midwest. I miss my … Read the whole story
The Internet continues to rapidly become the top resource for health questions and concerns. Searches for health and condition-related information and products grew 24% … Read the whole story
AdGooroo published a list of the fastest-growing verticals in paid search Thursday. The company estimates search spend for 246,214 advertisers across 3,515 verticals to … Read the whole story
Ted McConnell, a Procter & Gamble marketing vet who for the past 15 years has presided over the packaged goods marketer's digital strategy, has … Read the whole story
