Search & Performance Marketing Daily
Monday, October 4, 2010
  • Mobile And Social Dominating Local Search

    About 45% of consumers don't have a specific business in mind when conducting a local search online. In fact, more local business searchers begin ... Read the whole story

  • Web Searchers Are Tenacious

    According to the new Performics 2010 Search Engine Results Page (SERP) Insights Study, conducted by ROI Research, regular searchers are tenacious. 89% will modify ... Read the whole story

  • Five Steps To SEM Paradise

    All marketers know the challenge of keeping up with a dynamic, evolving and growing industry can be daunting. Fortunately, modern technology can make this ... Read the whole story

  • Google Instant: What Every Advertiser Needs To Know

    At the recent OMMA Global conference, several people asked my opinion about the new Google Instant. Following is a brief description of what it ... Read the whole story

  • Bing And Yahoo CPCs: The Inevitable Vs. The Incredible

    Much has been said recently about the Bing and Yahoo search alliance and its effect on cost-per-clicks (CPCs) for the search marketer. For this ... Read the whole story

  • Warning: Bitchy Columnist Ahead

    It's been a weird week on the road. I've been bouncing around like a pinball along the East Coast and Midwest. I miss my ... Read the whole story

  • Google Presents New Paid-Search Ad Format For Pharma

    The Internet continues to rapidly become the top resource for health questions and concerns. Searches for health and condition-related information and products grew 24% ... Read the whole story

  • Big Search Spenders For July And August

    AdGooroo published a list of the fastest-growing verticals in paid search Thursday. The company estimates search spend for 246,214 advertisers across 3,515 verticals to ... Read the whole story

  • Ad Research Foundation Establishes Digital Post, Taps P&G's McConnell To Run It

    Ted McConnell, a Procter & Gamble marketing vet who for the past 15 years has presided over the packaged goods marketer's digital strategy, has ... Read the whole story