Most consumer product goods (CPG) brands leave a sizable amount of paid search traffic on the table, according to a recent study. Their campaigns stall by an inability to capture … Read the whole story
Tis the season for columnists to begin reminding everyone that the holidays are around the corner, and the time to prepare is now. While … Read the whole story
In September 2007 I wrote a column called "When Search Turns Cannibal," in which I discussed the difference between the passers and the catchers … Read the whole story
A flurry of research reports from paid-search advertising firms identify an uptick in the willingness of consumers to spend, at least online. While an … Read the whole story