SearchBlog
by Laurie Sullivan, Staff Writer
Marketers continue to struggle on how to use interactive gaming. Just about 10% pilot games through online or social channels; only 8% toy with augmented reality today, with 18% planning … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
A few weeks ago, I was at a conference where the future of advertising was being debated. One of the topics that came up … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The value of "share" and "search" on the Internet has long been debated. But for traditional TV marketing, such concepts are still relatively new. … Read the whole story
COMMENTARY
by Aaron Goldman, Op-Ed Contributor
Tis the season for columnists to begin reminding everyone that the holidays are around the corner, and the time to prepare is now. While … Read the whole story
by Laurie Sullivan
Search patterns will change as Yahoo pushes out new features, but so will the method it relies on to monetize ads. The company plans … Read the whole story