Marketers continue to struggle on how to use interactive gaming. Just about 10% pilot games through online or social channels; only 8% toy with augmented reality today, with 18% planning … Read the whole story
A few weeks ago, I was at a conference where the future of advertising was being debated. One of the topics that came up … Read the whole story
The value of "share" and "search" on the Internet has long been debated. But for traditional TV marketing, such concepts are still relatively new. … Read the whole story
Tis the season for columnists to begin reminding everyone that the holidays are around the corner, and the time to prepare is now. While … Read the whole story
Search patterns will change as Yahoo pushes out new features, but so will the method it relies on to monetize ads. The company plans … Read the whole story