For advertisers it's all about reach and segmenting audiences. "How can I reach more consumers with specific needs through my ads?" On Thursday, Google announced its Google TV Ads platform … Read the whole story
Google on Wednesday took the wraps off Boutiques.com, a personalized shopping experience that lets consumers find and discover styles and fashions through collections put … Read the whole story
n last week's column, I talked about the number of changes I was seeing on the Google results page, and, in particular, how they … Read the whole story
That's the theme of the upcoming Search Insider Summit (SIS) in Park City, Utah Dec. 9-11. And it's been the theme of many of … Read the whole story
Exit41 Wednesday plans to launch an online service for restaurants that lets consumers order food through Facebook. The application lets consumers share and "Like" … Read the whole story
Recording the highest quarterly result ever, domestic online ad revenues hit $6.4 billion in the third quarter of the year, according to new data … Read the whole story
California's election authorities have approved new regulations requiring that ads in new media contain the same types of disclosures as ads that appear on … Read the whole story