The advertising industry needs to get a handle on technology and metrics. Recently we have seen a flurry of reports that suggest a variety of changes to the way the … Read the whole story
One of the most urgent questions that clients, agencies, and advertisers are asking is, "How do we adapt our organization for changes in the … Read the whole story
n last week's column, I talked about the number of changes I was seeing on the Google results page, and, in particular, how they … Read the whole story