SearchBlog
by Laurie Sullivan, Staff Writer
SyCara founder Fionn Downhill believes one of the barriers to adoption of search engine optimization (SEO) is the fact that the industry still needs to remove the sense of mystery … Read the whole story
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by Laurie Sullivan
Yahoo plans to release research Thursday supporting why traditional media buyers might want to pull time on broadcast TV to allocate budgets to mobile … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Wow! The Search Insider Summit is in full swing in Park City, Utah and for the first time in six or seven Summits, I'm … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
It's a sign of the times that some of first panels and presentations at MediaPost's Search Insider Summit in Park City, UT were about … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Maybe Google, Bing and Yahoo should charge $1 for every search -- and $2 for each piece of content served up. Would consumers pay … Read the whole story
COMMENTARY
by Rob Garner
While it is easy to pigeonhole and skew the search process into a sort of linear, "searcher conducts search, searcher makes purchase" type of … Read the whole story
by Gavin O'Malley
The unrivaled rise of paid search could end as soon as 2014, according to revised forecasts from eMarketer. By then, according to the research … Read the whole story
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by Laurie Sullivan
Marketers can gain a true understanding of campaigns through randomized search experiments. So says Jim Koehler, senior technical lead for search ads at Google, … Read the whole story
by Laurie Sullivan
About 22% of Google searches in October were done using Google Instant, head terms continue to gain importance, and searchers see more ads per … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
John Yi, strategic manager of APIs for Facebook, just shared some interesting data from Group M which suggests that social media and search marketing … Read the whole story