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by Laurie Sullivan
Yahoo plans to release research Thursday supporting why traditional media buyers might want to pull time on broadcast TV to allocate budgets to mobile … Read the whole story
COMMENTARY
by Chris Copeland
Each month, Mediapost provides me an opportunity to offer perspective on the search industry and the evolution I see it going through. To close … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
In yesterday's post I talked about the potential (or lack of potential) for social media to help boost search marketing revenues -- but I … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Wow! The Search Insider Summit is in full swing in Park City, Utah and for the first time in six or seven Summits, I'm … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
It's a sign of the times that some of first panels and presentations at MediaPost's Search Insider Summit in Park City, UT were about … Read the whole story
by Laurie Sullivan
A Forrester study released Monday confirms what marketers thought: Americans spend as much time online as they do watching television. The average U.S. household … Read the whole story
by Laurie Sullivan
Automation and self-service technology will turn co-op coupon services into Google AdWords for daily deal sites. DealOn, a group-buying Web site and deal distribution … Read the whole story
by Laurie Sullivan
Online search marketing agencies and publishers need to step up and create full funnel attribution models that help advertisers combine online and offline media … Read the whole story
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by Laurie Sullivan
Marketers can gain a true understanding of campaigns through randomized search experiments. So says Jim Koehler, senior technical lead for search ads at Google, … Read the whole story
by Laurie Sullivan
About 22% of Google searches in October were done using Google Instant, head terms continue to gain importance, and searchers see more ads per … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Aaron Goldman, aka Lyrical G, just dropped the best rhymes yet with his reinterpretation of Vanilla Ice's "Ice Ice Baby": "Search Search Data," lettin' … Read the whole story
COMMENTARY
by Frank Lee
Day 1 As usual, the round tables were filled with eager attendees willing to share their opinions, provide insightful feedback on the sessions and … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
5 out of 5 use their smartphones for these purposes 3 out of 5 used the word "addiction" in reference to their smartphone usage … Read the whole story
COMMENTARY
by Frank Lee
Day 1 As usual, the round tables were filled with eager attendees willing to share their opinions, provide insightful feedback on the sessions and … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Following Aaron Goldman and Rob McEvily's retro 80's hip-hop intro, the first speaker at Day 2 of the Search Insider Summit -- David Zinman, … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
John Yi, strategic manager of APIs for Facebook, just shared some interesting data from Group M which suggests that social media and search marketing … Read the whole story