SearchBlog
In the old days a brand might put about 20 people in a focus group room, provide them with alcohol and food, and try to disprove or prove what the … Read the whole story
Yahoo plans to release research Thursday supporting why traditional media buyers might want to pull time on broadcast TV to allocate budgets to mobile … Read the whole story
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Each month, Mediapost provides me an opportunity to offer perspective on the search industry and the evolution I see it going through. To close … Read the whole story
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In yesterday's post I talked about the potential (or lack of potential) for social media to help boost search marketing revenues -- but I … Read the whole story
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Wow! The Search Insider Summit is in full swing in Park City, Utah and for the first time in six or seven Summits, I'm … Read the whole story
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It's a sign of the times that some of first panels and presentations at MediaPost's Search Insider Summit in Park City, UT were about … Read the whole story
A Forrester study released Monday confirms what marketers thought: Americans spend as much time online as they do watching television. The average U.S. household … Read the whole story
Automation and self-service technology will turn co-op coupon services into Google AdWords for daily deal sites. DealOn, a group-buying Web site and deal distribution … Read the whole story
Online search marketing agencies and publishers need to step up and create full funnel attribution models that help advertisers combine online and offline media … Read the whole story
Marketers can gain a true understanding of campaigns through randomized search experiments. So says Jim Koehler, senior technical lead for search ads at Google, … Read the whole story
About 22% of Google searches in October were done using Google Instant, head terms continue to gain importance, and searchers see more ads per … Read the whole story
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Aaron Goldman, aka Lyrical G, just dropped the best rhymes yet with his reinterpretation of Vanilla Ice's "Ice Ice Baby": "Search Search Data," lettin' … Read the whole story
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Day 1 As usual, the round tables were filled with eager attendees willing to share their opinions, provide insightful feedback on the sessions and … Read the whole story
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5 out of 5 use their smartphones for these purposes 3 out of 5 used the word "addiction" in reference to their smartphone usage … Read the whole story
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Day 1 As usual, the round tables were filled with eager attendees willing to share their opinions, provide insightful feedback on the sessions and … Read the whole story
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Following Aaron Goldman and Rob McEvily's retro 80's hip-hop intro, the first speaker at Day 2 of the Search Insider Summit -- David Zinman, … Read the whole story
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John Yi, strategic manager of APIs for Facebook, just shared some interesting data from Group M which suggests that social media and search marketing … Read the whole story
