SearchBlog
by Laurie Sullivan, Staff Writer
After passing its backend search engine marketing infrastructure to Microsoft Bing, Yahoo can now get down to the business of developing content sites and building a network of portals to … Read the whole story
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by Laurie Sullivan
When it comes to integrating search, display and social ad campaigns, it turns out marketers at major brands fall short. That's according to a … Read the whole story
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by Joe Mandese
Primedia, once one of the biggest media companies in America, this morning announced it is exploring "a variety of strategic alternatives," and has retained … Read the whole story
COMMENTARY
by Aaron Goldman, Op-Ed Contributor
In my last column, I put out 10 crazy 2011 SEM predictions. Today, I'm going to play it safe with five no-brainer predictions adapted … Read the whole story
COMMENTARY
by Janet Driscoll Miller
Google Webmaster Tools is full of powerful features, but if you're not familiar with GWT, you might be missing out. GWT essentially provides a … Read the whole story
by Laurie Sullivan
Facebook, Google, and Yahoo will join content delivery networks Akamai and Limelight Networks, as well as the Internet Society, to test the standard for … Read the whole story
by Laurie Sullivan
Can paid-search ad budgets and campaigns for online marketing provide insight into the state of the U.S. economy and provide benchmarks for marketers to … Read the whole story