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What if Google developed ad technology that would call the Web site, determine the ad the site should buy, and automatically purchase and place the ad in the unit? Would … Read the whole story
Mobile gives Google "long-term growth insurance." That's how iSuppli's research group IHS Screen Digest describes one of three pillars enabling the Mountain View, Calif. … Read the whole story
Home remodeling and supply retailing giant Home Depot has pulled its U.S. media account from long-time agency Interpublic's Initiative unit, and moved it to … Read the whole story
In a surprising development, demand for digital media and advertising services appears to be ebbing among some clients of major advertising agencies, according to … Read the whole story
- COMMENTARY
Did you see Ricky Gervais hosting the Golden Globes? No? Neither did I. Neither did about 98% of the population of North America, according … Read the whole story
- COMMENTARY
Make no mistake about it: social networks are a massive foundation for query and navigational behavior that most often mirrors and reflects what is … Read the whole story
- COMMENTARY
Google never talks about it but the Mountain View, Calif., tech company does a darn good job of targeting ads based on behavior. I … Read the whole story
Marin Software will announce Thursday support for global advertisers and agencies operating in Asia Pacific and Japan. The company plans to open offices in … Read the whole story
