Super Bowl watchers didn't see another Google ad this time around, but they did get a look at a BMW ad touting a continuous investment in America. That's an interesting … Read the whole story
Even before the Pittsburgh Steelers and the Green Bay Packers meet on the football field this Sunday, advertisers like Intuit and History Channel will … Read the whole story
While most marketing leaders get the idea that they must commit to being producers of their own content -- blog posts or newsletters or … Read the whole story
The last couple of years I have used one of my first columns of the year to wax on about the dying print Yellow … Read the whole story
This week I was in San Francisco for Big Think's Farsight 2011: Beyond the Search Box. I took copious notes but there was one … Read the whole story
Adchemy will release information on an underlying technology its engineers created that allows marketers to analyze consumer intent across marketing channels, Anurag Wadehra, the … Read the whole story
The next evolution of engines will converge search, a URL produced by an algorithm, with portals. It stores and serves content from articles to … Read the whole story
Advertising or marketing agencies with tech-savvy developers might want to take Google up on an interesting challenge -- not only to gain a little … Read the whole story
The study, based on a Fall 2010 poll of 865 Gen X and Y consumers, looks at what happens in the "consideration phase" of … Read the whole story