Google, Bing and Yahoo brought social media into search, but what if marketers could predict the impact on search engine optimization? Having the perfect tool to optimize social media would … Read the whole story
What will CBS Interactive look like under the new direction of Jim Lanzone, founder and former CEO of the online video guide Clicker? "We … Read the whole story
The old ecology mantra "reduce, reuse, recycle" is one that could be applied to marketing efforts today. But as recent history has shown, it … Read the whole story
It's been an interesting string of weeks, with a couple of groundbreaking announcements from Google. While both are aimed at improving relevance, one is … Read the whole story
Last week, I took social media to task for making us less social. This week, I'm in Palm Springs for TED Active -- and … Read the whole story
Viacom CEO Philippe Dauman reiterated Monday how the company's commitment to research has helped resuscitate networks such as MTV. One emphasis has been a … Read the whole story