While search engines for mobile app stores give consumers a means to find applications, advertisers gain a direct connection to target audiences by intent. Mobilewalla launched an app search engine … Read the whole story
After the hubbub about JCPenney.com a few weeks ago, last week Google appears to have made an example of Overstock.com and Forbes. While Overstock … Read the whole story
The old ecology mantra "reduce, reuse, recycle" is one that could be applied to marketing efforts today. But as recent history has shown, it … Read the whole story
Marin Software, an online ad management tool provider, plans to launch an ad retargeting platform in beta with a handful of clients. Supported by … Read the whole story
Yahoo and Reprise Media plan to release findings from a six-month study Wednesday on how mobile devices influence search behavior across handsets, tablets and … Read the whole story
Viacom CEO Philippe Dauman reiterated Monday how the company's commitment to research has helped resuscitate networks such as MTV. One emphasis has been a … Read the whole story
In a ruling that could affect a large swath of search marketers, a federal appeals court on Tuesday vacated an injunction banning a software … Read the whole story