SearchBlog
by Laurie Sullivan, Staff Writer
The topic is a little geeky, I realize, but it's a trend in online advertising, including search marketing, that marketers may want to follow. It's not clear whether I'm paying … Read the whole story
by Laurie Sullivan
Do larger advertising budgets buy brands goodwill and more mentions on Twitter? An empirical study from search marketing agency Covario aims to answer that … Read the whole story
COMMENTARY
by Kendall Allen
Many would say that the term "online journalist" is a contradiction -- that one cannot write in today's publishing environment and still call him/herself … Read the whole story
COMMENTARY
by Derek Gordon
Since Google and Bing introduced blended search engine results pages that often highlight videos and images near or at the top of the page, … Read the whole story
COMMENTARY
by Brad Stewart
Last month I outlined some simple and practical search-related tips to keep clients (and bosses) happy. As I was writing this, I realized that … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
I always find it interesting to look at a cultural phenomenon through the lens of search. Search provides a fascinating and quantitative look at … Read the whole story
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by Laurie Sullivan
Google's home page turned into a tsunami alert Friday shortly after a devastating earthquake struck Japan and triggered massive waves. As in past cases … Read the whole story
by Laurie Sullivan
Virgin Atlantic is creating a "best-click attribution model" to better manage online marketing campaigns and attribute the sale to the correct channel. It happened … Read the whole story