Friday, March 18, 2011
SearchBlog
Magnetic, which relies on search data to retarget display ads, has signed a partnership deal with C3 Metrics, a company that provides attribution modeling. The two plan to announce the … Read the whole story
In a move that should lead the way for other consumer product goods companies, Del Monte will adopt an attribution model from Encore Media … Read the whole story
- COMMENTARY
Usually in this column I write about various trends, evolutions, and other factors driving our industry forward. These usually are focused on consumer and … Read the whole story
- COMMENTARY
I first heard about the earthquake in Japan from a cab driver in Milwaukee. By the time I got to the airport, it was … Read the whole story
