Search & Performance Marketing Daily
Monday, March 21, 2011
  • Del Monte Adopts Encore Attribution Ad Model To Credit Impressions, Clicks

    In a move that should lead the way for other consumer product goods companies, Del Monte will adopt an attribution model from Encore Media … Read the whole story

  • Daily Deals Driving Real Revenue Online From Print, TV Broadcast, Radio

    Hearst's media services company LocalEdge will adopt Analog Analytic's Bigger Better Deal platform, a white-label daily deal service aimed at supporting local media companies … Read the whole story

  • New Census Data Require Assumption Shifts

    I was on the bus the other day, on my way into downtown San Francisco, and two young white guys were talking next to … Read the whole story

  • The Value & Definition Of Search

    Usually in this column I write about various trends, evolutions, and other factors driving our industry forward. These usually are focused on consumer and … Read the whole story

  • The 1% Of News That Matters

    I first heard about the earthquake in Japan from a cab driver in Milwaukee. By the time I got to the airport, it was … Read the whole story