Search & Performance Marketing Daily
Monday, March 28, 2011
  • Twitter Tests Geotargeted Tweets, Ad Revs May Hit $250M By '12

    Twitter began beta testing the ability to geographically target Promoted Accounts and Promoted Tweets. The feature, rolled out to advertisers using the platform, targets ... Read the whole story

  • Yahoo Loses Market Share, Will New Search Feature Help?

    eMarketer on Wednesday released search forecasts suggesting it could take more than innovation at Yahoo to gain back any market share lost to Microsoft ... Read the whole story

  • Mobile Searchers Even Search At Home

    According to the Performics 2011 Mobile Search Insights Study, conducted by ROI Research, focusing on people who use the mobile Web at least weekly, ... Read the whole story

  • Beware: More Search Regulation Could Be Coming

    One of the more contentious issues in the search marketing universe is the practice of bidding on the trademarked keywords of a competitor. While ... Read the whole story

  • Are Search Marketers Afraid to Adopt Digital Media Attribution?

    I was on a great panel at the OMMA Behavioral conference in New York on Tuesday titled "Is Display the New Search?" During the ... Read the whole story

  • Re-Searching Search On The Mobile Web

    In my life, search is fast becoming a better experience on a handset than it is on the web. In some ways the imperatives ... Read the whole story

  • Active Mobile Users Are Active Online Searchers

    According to the BIGresearch Simultaneous Media Usage Survey, mobile users who actively search for information, such as news, sports and TV/videos, are more likely ... Read the whole story

  • The View From Haleakala

    On the island of Maui, Haleakala is a dormant volcano that climbs 10,000 feet above sea level. When you visit Maui (I'm writing this ... Read the whole story