Marketers allocate between 85% and 90% of their paid-search advertising budgets to Google, which continues to see an increase in query volume and slight uptick in bid rates. When the … Read the whole story
eCommerce retailer Amazon.com is the top paid-search advertiser in the U.S., but a margin of two-one over the next biggest-search advertiser, according to fourth-quarter … Read the whole story
Google has acquired technology and talent from Canadian mobile startup PushLife that will allow consumers to import their iTunes library into its forthcoming music … Read the whole story
Search engine marketing will become more closely entwined with Facebook and display advertising this year as marketers discover the benefits of cross-channel marketing. That's … Read the whole story
Google continues to strengthen its position in the entertainment industry by building up tools, like YouTube, to support streaming video across online, television and … Read the whole story
>Much has been written about search engine optimization and how it is search marketers can leverage what is known (and unknown) about the underlying … Read the whole story
It's natural to want to poke fun at the big guy. In the tech world, Google has been particularly prone to this during its … Read the whole story
As of today, we're 27 days away from the kick-off of the Search Insider Summit on Captiva Island, Fla. Yesterday, after several weeks of … Read the whole story
A judge presiding over a potential class-action lawsuit by search marketers against Google has ordered the company to divulge financial metrics associated with its … Read the whole story
Bing, Microsoft's search engine, launched the Bing Business Portal, a service to help business owners create and maintain their business information. BBP replaces the … Read the whole story
Adapting to the transformation in the search engine marketing industry, SearchIgnite on Monday will begin operating under the company name IgnitionOne. In the past … Read the whole story