SearchBlog
by Laurie Sullivan, Staff Writer
Marketers allocate between 85% and 90% of their paid-search advertising budgets to Google, which continues to see an increase in query volume and slight uptick in bid rates. When the … Read the whole story
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by Joe Mandese
eCommerce retailer Amazon.com is the top paid-search advertiser in the U.S., but a margin of two-one over the next biggest-search advertiser, according to fourth-quarter … Read the whole story
by Laurie Sullivan
Google has acquired technology and talent from Canadian mobile startup PushLife that will allow consumers to import their iTunes library into its forthcoming music … Read the whole story
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by Laurie Sullivan
Search engine marketing will become more closely entwined with Facebook and display advertising this year as marketers discover the benefits of cross-channel marketing. That's … Read the whole story
by Laurie Sullivan
Google continues to strengthen its position in the entertainment industry by building up tools, like YouTube, to support streaming video across online, television and … Read the whole story
COMMENTARY
by Derek Gordon
>Much has been written about search engine optimization and how it is search marketers can leverage what is known (and unknown) about the underlying … Read the whole story
COMMENTARY
by Brad Stewart
It's natural to want to poke fun at the big guy. In the tech world, Google has been particularly prone to this during its … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
As of today, we're 27 days away from the kick-off of the Search Insider Summit on Captiva Island, Fla. Yesterday, after several weeks of … Read the whole story
by Wendy Davis
A judge presiding over a potential class-action lawsuit by search marketers against Google has ordered the company to divulge financial metrics associated with its … Read the whole story
by Laurie Sullivan
Bing, Microsoft's search engine, launched the Bing Business Portal, a service to help business owners create and maintain their business information. BBP replaces the … Read the whole story
by Laurie Sullivan
Adapting to the transformation in the search engine marketing industry, SearchIgnite on Monday will begin operating under the company name IgnitionOne. In the past … Read the whole story