How do marketers put a price on the volume and the quality of buzz? These predictors and influencers of brand performance can go a long way when attempting to brand … Read the whole story
Continuing to build its digital presence, Wal-Mart announced the acquisition of search technology firm Kosmix. Led by founders Venky Harinarayan and Anand Rajaraman, Kosmix … Read the whole story
Yahoo drew praise from privacy advocates three years ago, when it announced it would start shedding the logs that tie users' IP addresses to … Read the whole story
So you've got a website redesign going on. Exciting! But the one thing that most folks find less exciting than the reveal of the … Read the whole story
According to a new study from Performics, Mobile Search Insights, conducted by ROI Research, found that 57% of respondents use the mobile Web more … Read the whole story
As I discussed in the first of this series of posts on content strategy, marketers increasingly must think about their jobs in terms of … Read the whole story
It goes without saying that any homage to Charlie Chaplin is going to come at the expense of those daring to mimic him. Robert … Read the whole story
Benefiting from revived brand advertising, Yahoo Tuesday reported first-quarter earnings of $223 million -- or 17 cents a share -- beating Wall Street analysts' … Read the whole story