SearchBlog
by Laurie Sullivan, Staff Writer
Remember the political activist Wael Ghonim who took a role in overthrowing Egypt's government earlier this year? The 30-year old Google executive on Saturday said he would take a sabbatical … Read the whole story
by Gavin O'Malley
While marketers continue to rely on click-through rates as a primary measure of campaign effectiveness, new research suggests that the metric should be taken … Read the whole story
COMMENTARY
by Derek Gordon
I hear it over and over again: "Who has time to do all this stuff?!" By stuff, marketing professionals are referring to the production … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Aaahhh...I can almost feel the warm tropical breezes of Captiva. We're getting very close to the Search Insider Summit and, as promised, I wanted … Read the whole story
COMMENTARY
by Roger Barnette
Paid search has a blind spot. Unlike display advertising, paid search marketers do not have the ability to do impression-level (or user-level) creative and … Read the whole story
by Laurie Sullivan
Search queries offer a new source of data for many things, even what computational neuroscientists Ogi Ogas and Sai Gaddam call "true" sexual desires. … Read the whole story