Search & Performance Marketing Daily
Monday, April 25, 2011
  • Click-Through Metrics Come Under Fire

    While marketers continue to rely on click-through rates as a primary measure of campaign effectiveness, new research suggests that the metric should be taken ... Read the whole story

  • Smart Content Marketing Relies On Efficient Production

    I hear it over and over again: "Who has time to do all this stuff?!" By stuff, marketing professionals are referring to the production ... Read the whole story

  • Countdown To Captiva: Reinventing The Organization

    Aaahhh...I can almost feel the warm tropical breezes of Captiva. We're getting very close to the Search Insider Summit and, as promised, I wanted ... Read the whole story

  • Behavioral Targeting And Paid Search

    Paid search has a blind spot. Unlike display advertising, paid search marketers do not have the ability to do impression-level (or user-level) creative and ... Read the whole story

  • Neuroscientists Analyze Searches On Sexual Desires

    Search queries offer a new source of data for many things, even what computational neuroscientists Ogi Ogas and Sai Gaddam call "true" sexual desires. ... Read the whole story