Remember the political activist Wael Ghonim who took a role in overthrowing Egypt's government earlier this year? The 30-year old Google executive on Saturday said he would take a sabbatical … Read the whole story
While marketers continue to rely on click-through rates as a primary measure of campaign effectiveness, new research suggests that the metric should be taken … Read the whole story
I hear it over and over again: "Who has time to do all this stuff?!" By stuff, marketing professionals are referring to the production … Read the whole story
Aaahhh...I can almost feel the warm tropical breezes of Captiva. We're getting very close to the Search Insider Summit and, as promised, I wanted … Read the whole story
Paid search has a blind spot. Unlike display advertising, paid search marketers do not have the ability to do impression-level (or user-level) creative and … Read the whole story
Search queries offer a new source of data for many things, even what computational neuroscientists Ogi Ogas and Sai Gaddam call "true" sexual desires. … Read the whole story