Some might call it search -- and others, asking for answers. Even before Ask.com moved from a Q&A to a search engine business model, and then transitioned back again, many … Read the whole story
While marketers continue to rely on click-through rates as a primary measure of campaign effectiveness, new research suggests that the metric should be taken … Read the whole story
Back in February, I wrote a post about content farms -- defining them and laying out the problem content farms pose for SEO. In … Read the whole story
I hear it over and over again: "Who has time to do all this stuff?!" By stuff, marketing professionals are referring to the production … Read the whole story
Yahoo veterans -- Nick Weir, Usama Fayyad and Hunter Madsen -- have formed a daily deals social site that allows consumers to create their … Read the whole story
Magnetic and C3 Metrics have launched a retargeting and funnel attribution model. The combination of platforms from the two companies -- search targeting and … Read the whole story
Search queries offer a new source of data for many things, even what computational neuroscientists Ogi Ogas and Sai Gaddam call "true" sexual desires. … Read the whole story