Search & Performance Marketing Daily
Tuesday, April 26, 2011
  • Click-Through Metrics Come Under Fire

    While marketers continue to rely on click-through rates as a primary measure of campaign effectiveness, new research suggests that the metric should be taken ... Read the whole story

  • Content Farms Revisited: Panda Needs To Go Further

    Back in February, I wrote a post about content farms -- defining them and laying out the problem content farms pose for SEO. In ... Read the whole story

  • Smart Content Marketing Relies On Efficient Production

    I hear it over and over again: "Who has time to do all this stuff?!" By stuff, marketing professionals are referring to the production ... Read the whole story

  • Former Yahoo Execs Launch Daily Deals Social Network

    Yahoo veterans -- Nick Weir, Usama Fayyad and Hunter Madsen -- have formed a daily deals social site that allows consumers to create their ... Read the whole story

  • Magnetic, C3 Metrics Help Marketers Refine Ad Targeting, Search

    Magnetic and C3 Metrics have launched a retargeting and funnel attribution model. The combination of platforms from the two companies -- search targeting and ... Read the whole story

  • Neuroscientists Analyze Searches On Sexual Desires

    Search queries offer a new source of data for many things, even what computational neuroscientists Ogi Ogas and Sai Gaddam call "true" sexual desires. ... Read the whole story