Paid-search marketers often talk about loving the ability to tweak campaigns on the fly. They learn from testing. And if the marketer ends up picking the wrong word for a … Read the whole story
BrightEdge integrates panel-based data from comScore Marketer into its SEO platform through a Web services open standards-based API. The integration enables marketers to discover … Read the whole story
Google plans to introduce a suite of new features in the coming months that will give advertisers smarter tools aimed at retargeting dynamic ads … Read the whole story
So you want to improve your visibility in the search engines. You've got a well-optimized site, so what else can you do to draw … Read the whole story
From Web site copy to blog posts, press releases to white papers, SEO and social strategies depend on good content strategy, and good content … Read the whole story
After news broke Sunday night that U.S. special forces had killed Osama Bin Laden at his compound in Abbottabad, Pakistan, searches on Yahoo for … Read the whole story