SearchBlog
by Laurie Sullivan, Staff Writer
Reducing the dependence on IT departments to implement ad retargeting or attribution is a point I missed when I initially learned about the partnership between Criteo and TagMan. The advertising … Read the whole story
by Laurie Sullivan
Videotron will begin rolling out a TV channel devoted to multiplatform casual and social gaming that consumers can access online through computers and mobile … Read the whole story
COMMENTARY
by Neil Perry
Brand marketers are increasingly in need of solid information on performance expectations for their next big video ad campaigns. ROI demands by management, coupled … Read the whole story
COMMENTARY
by Derek Gordon
Of all the elements of a good content marketing strategy, audio -- or podcasts ---is the one least embraced by marketers. There's a lot … Read the whole story
by
Publicis Groupe agency Digitas has teamed with Google to deliver mobile marketing insights and usage research, the companies said. The collaboration will "combine original … Read the whole story