MRC International has worked with Google in Sweden to test banner ads on YouTube through the company's eye-tracking technology, according to Mathias Plank, MRC's founder and CEO. The study, conducted … Read the whole story
Videotron will begin rolling out a TV channel devoted to multiplatform casual and social gaming that consumers can access online through computers and mobile … Read the whole story
was once told that top-10 columns are the lowest form of publishing. Wonder what that makes a column with 10 top-10 lists? Lower than … Read the whole story
Brand marketers are increasingly in need of solid information on performance expectations for their next big video ad campaigns. ROI demands by management, coupled … Read the whole story
Local media will get a big shot in the arm in coming years from local search advertising revenues. Revenues are expected to jump over … Read the whole story