SearchBlog
Do brands continue to miss marketing opportunities around what appears as family, homespun videos uploaded to YouTube that share a moment evoking an emotional response? The video seems staged, but … Read the whole story
Google announced the launch of an official search blog Thursday, sending a message to marketers and those searching for content on the importance of … Read the whole story
- COMMENTARY
What's the point of media attribution? That's a good question. It reminds me of the scene in the movie "Big" where Tom Hanks says … Read the whole story
- COMMENTARY
Apparently I opened a can of worms in my last column. I was talking about real-time tweeting during the Search Insider Summit, lead largely … Read the whole story
Troy-Bilt is taking a different approach both in medium and message. The company is talking about the quality and technological savvy that goes into … Read the whole story
Skyword, a 6-month-old Boston-based start-up, is combining search with online content creation to generate traffic for sites such as Pampers.com and Infoboom, an IBM … Read the whole story
