At Google, Jim Lecinski, managing director of U.S. sales, became known as the thought leader for the concept of the "zero moment of truth" (ZMOT). It's an offshoot of the … Read the whole story
A recent report from Chief Marketer focuses our attention on a new study "thinkmobile," by Ipsps OTX and sponsored by Google, that shows how … Read the whole story
At the Pro SEO conference in Boston last week, Rand Fishkin discussed the recent changes and updates to Google's search results -- in particular, … Read the whole story
Way back in 1988 a little book by Robert Fulghum captivated America for the better part of two years. Called "All I Really Needed … Read the whole story