Adometry, formally Click Forensics, has uncovered a new ad hijacking scheme that requires only a visit to an infected Web site, and not a click on an ad. The virus … Read the whole story
Microsoft made a strategic move Monday, announcing at the Electronic Entertainment Expo in Los Angeles it would integrate its search engine Bing into the … Read the whole story
Spongecell has caught the attention of Google Executive Chairman Eric Schmidt. He, along with Jim Pallotta, chairman and managing director at Raptor Group, led … Read the whole story
Amazon invested $175 million in LivingSocial last year, but Thursday it cemented a place in its own daily deals space by launching into the … Read the whole story
Publishers from Huffington Post and Drudge Report to The New York Times and Wall Street Journal are all very good at the tease. Moreover, … Read the whole story
My connected life is starting to drop into distinct buckets. Now that I have my choice of connecting through my smartphone (an iPhone), my … Read the whole story
X+1 created a biweekly research survey to supply marketers with incremental sales data, which the company says can be applied to nearly any online … Read the whole story
Two reports released Monday underscored the increasing importance of social media in the marketing scheme. Both Forrester and Starcom studies suggest that marketers should … Read the whole story