What's the value of a coupon campaign when tied to search, email, mobile, social or display? Earlier this week, RevTrax launched Optics 3.0, an upgrade to its digital security offline … Read the whole story
Netflix's online streaming service is rapidly emerging as an important gateway for accessing television programming, according to a tracking study revealed by a top … Read the whole story
A judge in Wisconsin appears to have given the greenlight to search marketers who want to use people's names to trigger pay-per-click ads. Milwaukee … Read the whole story
There's little argument that mobile's time has come. According to Google, mobile searches make up anywhere from 5% to 12% of the total query … Read the whole story
At SMX, search marketers from across the globe convene for two days to discuss the state of the industry, predict future trends, and network, … Read the whole story
The top 10 search advertisers on Google for the first quarter invested $252.2 million -- up 57.5% compared with a year ago, according to … Read the whole story
Aegis Group may be in discussions to divest of a big chunk of its operations, but that isn't stopping the London-based agency holding company … Read the whole story
Amazon has been sued by the manufacturer of the desk toy Buckyballs for allegedly infringing its trademark by using its name to trigger ads … Read the whole story