Search & Performance Marketing Daily
Friday, June 17, 2011
  • Trada Partners With Microsoft, Yahoo Search Alliance

    Google Venture-backed Trada, a paid-search marketplace connecting companies with experts, is about to announce a partnership with Microsoft and Yahoo. The two companies formed ... Read the whole story

  • Interpublic Downgrades U.S. Ad Outlook, Cites 'First Signs Of Weakness'

    Citing the "first signs of weakness," Interpublic's Magna Global unit this morning issued a downgrade to its outlook for U.S. ad spending in 2011, ... Read the whole story

  • Researchers, Advocates Split $2M In Flash Cookie Settlement

    A federal judge has signed off on a $2.5 million settlement of a privacy class-action lawsuit stemming from the alleged use of Flash cookies ... Read the whole story

  • Will Display Overtake Search?

    Last week eMarketer announced its forecast that total online display advertising spend will surpass total search spend by 2015. Google is spending $390 million ... Read the whole story

  • We're Looking In The Wrong Place For Our Attribution Models

    The online landscape is getting more complex. Speaking from a marketer's perspective, there are more points of influence that can alter a buyer's path. ... Read the whole story