SearchBlog
by Laurie Sullivan, Staff Writer
The number of display ad impressions will decline 25% per person in the coming years. Fewer ads won't necessarily mean less effective campaigns because consumers will have more control in … Read the whole story
by Laurie Sullivan
Google Venture-backed Trada, a paid-search marketplace connecting companies with experts, is about to announce a partnership with Microsoft and Yahoo. The two companies formed … Read the whole story
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by Joe Mandese
Citing the "first signs of weakness," Interpublic's Magna Global unit this morning issued a downgrade to its outlook for U.S. ad spending in 2011, … Read the whole story
by Laurie Sullivan
As companies develop or acquire media management software, online and broadcast TV advertising will discover closer ties. In that vein, Google bought the technology … Read the whole story
COMMENTARY
by Derek Gordon
The rise of the Web has made it easier than ever for people of like minds and passions to organize themselves and work together … Read the whole story
COMMENTARY
by Mark Lieberman, Op-Ed Contributor
Last week, to celebrate our wedding anniversary, my wife and I went for a walk on the High Line, the incredible park that's been … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
A federal judge has signed off on a $2.5 million settlement of a privacy class-action lawsuit stemming from the alleged use of Flash cookies … Read the whole story
COMMENTARY
by Roger Barnette
Last week eMarketer announced its forecast that total online display advertising spend will surpass total search spend by 2015. Google is spending $390 million … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
The online landscape is getting more complex. Speaking from a marketer's perspective, there are more points of influence that can alter a buyer's path. … Read the whole story