The number of display ad impressions will decline 25% per person in the coming years. Fewer ads won't necessarily mean less effective campaigns because consumers will have more control in … Read the whole story
Google Venture-backed Trada, a paid-search marketplace connecting companies with experts, is about to announce a partnership with Microsoft and Yahoo. The two companies formed … Read the whole story
Citing the "first signs of weakness," Interpublic's Magna Global unit this morning issued a downgrade to its outlook for U.S. ad spending in 2011, … Read the whole story
As companies develop or acquire media management software, online and broadcast TV advertising will discover closer ties. In that vein, Google bought the technology … Read the whole story
The rise of the Web has made it easier than ever for people of like minds and passions to organize themselves and work together … Read the whole story
Last week, to celebrate our wedding anniversary, my wife and I went for a walk on the High Line, the incredible park that's been … Read the whole story
A federal judge has signed off on a $2.5 million settlement of a privacy class-action lawsuit stemming from the alleged use of Flash cookies … Read the whole story
Last week eMarketer announced its forecast that total online display advertising spend will surpass total search spend by 2015. Google is spending $390 million … Read the whole story
The online landscape is getting more complex. Speaking from a marketer's perspective, there are more points of influence that can alter a buyer's path. … Read the whole story