Get ready for more companies with roots in IT services and technology to drive the future of online marketing and advertisers. Here's the story of SapientNitro. The company announced Wednesday … Read the whole story
Microsoft has been working to bring voice and gesture controls to ads on the Xbox through the Kinect game controller. The platform will allow … Read the whole story
We, as marketers, may be unknowingly reinforcing social as a PPC channel, while the greater opportunity lies in participation and content publishing strategies. But … Read the whole story
Because I work in a search marketing agency, I often get a unique view of challenges companies face with various search marketing issues. For … Read the whole story
Positioning is a concept that's been defined and mapped. There have been books written about it (thank you, Jack Trout and Al Ries) and … Read the whole story
Groupon remains the most popular daily deal site among subscribers, supporting twice the number compared with its closest competitor, Living Social, and more than … Read the whole story