Some tech brands miss opportunities to tap into SEO in all stages of the purchase funnel other than to drive awareness and generate new leads, according to a recent Forrester … Read the whole story
With the launch of Google+ earlier this week, the advertising industry (with a little coaxing) has begun to suggest how the combination of search … Read the whole story
As search engine optimization marketers earn a seat at the table, three of the top ad agencies have signed separate agreements with BrightEdge to … Read the whole story
One of the challenges for any healthcare marketer, be it a hospital, a pharma company or a non-profit organization, is that much of its … Read the whole story
According to the "Local Media Tracking Study," conducted by Burke on behalf of the Local Search Association consumers use Yellow Pages and search engines … Read the whole story
I'm struggling with the onslaught of time. Maybe it's the fact that I'm turning 50 in a few weeks. Maybe it's that I attended … Read the whole story
Market research company GfK said it is simplifying its structure and dividing its businesses into two sectors starting next year: Consumer Choices and Consumer … Read the whole story
Between July 1 and Sept. 30, Virgin America passengers flying between San Francisco and Boston, Chicago or Dallas-Fort Worth will be able to check … Read the whole story