SearchBlog
by Laurie Sullivan, Staff Writer
Should Google and Microsoft step in to require an attribution certification program for AdWords and adCenter, respectively? Attribution management is the science of calculating the contribution of
each marketing touchpoint … Read the whole story
by Laurie Sullivan
Ad retargeting companies have mastered the ability to find consumers, but when to retarget and what have become the most complex tasks to accomplish … Read the whole story
by Laurie Sullivan
Google released second-quarter 2011 earnings Thursday. Revenue rose to $9.03 billion, up 32% compared with the year-ago quarter. Profits hit $2.51 billion -- up … Read the whole story
COMMENTARY
by Roger Barnette
Fellow Search Insider Gord Hotchkiss wrote a great piece last week entitled "What's So Interesting About Google Anyway?" If you were on vacation, I … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
The time to get serious about mobile is here. I say that not based on any analyst's report, industry intelligence or pronouncement from any … Read the whole story