SearchBlog
by Laurie Sullivan, Staff Writer
A self-service advertising model gave businesses a means to advertise across the Web through AdWords, and publishers the tools to serve up ads on their sites through AdSense. Then came … Read the whole story
by Laurie Sullivan
A new mobile search engine called Ness, relying on social signals, location-based services, machine learning and natural language processing to rank and serve queries … Read the whole story
COMMENTARY
by Derek Gordon
Of the 14 posts in this content marketing series, this one has been the most difficult to write. The reason? Accurately measuring the impact … Read the whole story
COMMENTARY
by Ryan DeShazer
Enterprise paid search marketing is complex, and each day it grows incrementally more complex. New advertiser options, more sophisticated ad-serving technologies and new entrants … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
A few columns back, I mentioned the new book from Google, "ZMOT, Winning the Zero Moment of Truth." But, in true Google fashion, it … Read the whole story
by Laurie Sullivan
The preferred "can't-live-without" method to view videos and watch and search for entertainment remains for 68% of males ages 18-34. For all online viewers, … Read the whole story
by Laurie Sullivan
Studying user behavior through click-through rates highlights the importance of ranking among the top 10 positions in Google search engine page results. But how … Read the whole story
by Laurie Sullivan
The rock group Queen has invited videographers and filmmakers to create an original music video for their 1977 classic hit "Sheer Heart Attack" through … Read the whole story