A self-service advertising model gave businesses a means to advertise across the Web through AdWords, and publishers the tools to serve up ads on their sites through AdSense. Then came … Read the whole story
A new mobile search engine called Ness, relying on social signals, location-based services, machine learning and natural language processing to rank and serve queries … Read the whole story
Of the 14 posts in this content marketing series, this one has been the most difficult to write. The reason? Accurately measuring the impact … Read the whole story
Enterprise paid search marketing is complex, and each day it grows incrementally more complex. New advertiser options, more sophisticated ad-serving technologies and new entrants … Read the whole story
A few columns back, I mentioned the new book from Google, "ZMOT, Winning the Zero Moment of Truth." But, in true Google fashion, it … Read the whole story
The preferred "can't-live-without" method to view videos and watch and search for entertainment remains for 68% of males ages 18-34. For all online viewers, … Read the whole story
Studying user behavior through click-through rates highlights the importance of ranking among the top 10 positions in Google search engine page results. But how … Read the whole story
The rock group Queen has invited videographers and filmmakers to create an original music video for their 1977 classic hit "Sheer Heart Attack" through … Read the whole story