SearchBlog
by Laurie Sullivan, Staff Writer
Real-time marketing focused on search engine optimization can become a daunting task for proprietors or marketers at small companies trying to wear more than one hat. They not only need … Read the whole story
by Laurie Sullivan
Ignorance is bliss, but not when it comes to tapping data to target display ads. In fact, not knowing the nuances can turn a … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to The State of Local Search study by comScore, new data show local searches now account for 13% of all core search activity … Read the whole story
COMMENTARY
by Janet Driscoll Miller
Sadly, last weekend saw the passing of Amy Winehouse. As a search marketer, I immediately turned to my faithful friends, the search engines, to … Read the whole story
COMMENTARY
by Derek Gordon
Of the 14 posts in this content marketing series, this one has been the most difficult to write. The reason? Accurately measuring the impact … Read the whole story
by Laurie Sullivan
Studying user behavior through click-through rates highlights the importance of ranking among the top 10 positions in Google search engine page results. But how … Read the whole story