Social media contributed to more than 1 million page views for a WordStream study that ran last week detailing the financial gains Google garners from specific paid-search keywords. Taken a … Read the whole story
"Grossly exaggerated" is how independent analysis describes Google's 2009 and 2010 Economic Impact report, which the Mountain View, Calif., company claims to have generated … Read the whole story
SEOmoz, a Seattle-based SEO tools company, unveiled an upgrade to Open Site Explorer Wednesday. The tool suite allows marketers to view inbound links on … Read the whole story
Last week, I started my conversation with Jim Lecinski, author of the new ebook from Google: "ZMOT, Winning the Zero Moment of Truth." Yesterday, … Read the whole story
It's hard to know whether Google+ will succeed in attracting the large, stable user base it needs to be a viable social platform. I … Read the whole story
First off, I must apologize to fellow Search Insider, Gord Hotchkiss, for stealing some of his thunder here. Gord first talked about ZMOT in … Read the whole story
With its acquisition of Synovate, Paris-based Ipsos will leapfrog into the No. 3 spot among global market research firms, according to Inside Research, the … Read the whole story