Two-way interaction between brands and consumers continues to separate the Internet from other forms of media. It gives new meaning to the phrase "social butterfly." Now more than ever, search … Read the whole story
The data Google collects from Google+ should increase the effectiveness for conversions and ad targeting. The overall result could become an increase in click-throughs … Read the whole story
Google may have acquired The Dealmap, a company in the daily deal space, to support Google Offers for an undisclosed sum, but it also … Read the whole story
A friend recently defined the purpose of search engines as "demand fulfillment," and that sentiment definitely holds true in the case of product searches. … Read the whole story
Let's play a game. I'm going to throw out a bunch of statements, each one of which builds on the one before it. Your … Read the whole story
Since the early days of online video, marketers have been predicting the rise of the digital living room. Truth is, I've seen a number … Read the whole story
One important measure for SEO is the speed at which your site loads. Google looks at this measure, among many others, to help determine … Read the whole story