SearchBlog
by Laurie Sullivan, Staff Writer
The fundamental concept behind the Human Genome Project to identify the approximate 20,000 to 25,000 genes in human DNA has spurred numerous successful businesses. Take Pandora, for example. The
founders … Read the whole story
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by Laurie Sullivan
Always looking for innovative technology that brands can use to interact with consumers, the GroupM company M80 will develop an offering, tapping Kontera's audience-engagement … Read the whole story
by Laurie Sullivan
Conductor took a step toward integrating social media metrics into its SEO platform Searchlight after tracking the data for more than a year and … Read the whole story
by Laurie Sullivan
Sanjeev Agrawal, newly appointed president of SocialTwist, believes in creating brand advocates for companies such as Barnes & Noble, ConAgra Foods, Gap, Procter & … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Seriously, there are "Googlists" behind www.thechurchofgoogle.org who offer incontrovertible proof that Google is God: Read the whole story
COMMENTARY
by Aaron Goldman, Op-Ed Contributor
People just starting out in SEM often ask for advice. Here's part one of my Do-Not-Do list -- from "don't be afraid to ask … Read the whole story
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by Laurie Sullivan
In a relentless attempt to chip away at Google's credibility, FairSearch.org, a coalition of travel sites and technology companies, has put together a video … Read the whole story
by Laurie Sullivan
Mobile and video media might take market share from more traditional advertising, but 92% of U.S. adults use search engines to find key info … Read the whole story