SearchBlog
by Laurie Sullivan, Staff Writer
Adobe's acquisition of Omniture continues to influence its marketing tools. The latest involves a partnership with OptiMine Software to build out the Adobe SearchCenter+, a search marketing management
system in … Read the whole story
-
by Laurie Sullivan
Google added a feature that lets marketers see the number of clicks that products generate on Google Shopping within a specific time period. Advertisers … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
I served for six years as a director of the Search Engine Marketers Professional Organization. Every six months or so, we'd get together to … Read the whole story
COMMENTARY
by Aaron Goldman, Op-Ed Contributor
After spending nearly five years in the agency world and being a part of 50+ formal RFPs, it was clear to me that the … Read the whole story
by Mark Walsh
Carol Bartz's rocky tenure makes the case for hiring someone with a strong media background, especially if Yahoo ends up not pursuing any major … Read the whole story
by Laurie Sullivan
Google acquired the review and ratings service Zagat Survey, known for supporting local businesses and advertisers in the restaurant biz. The deal combines the … Read the whole story
-
by Erik Sass
Responding to surging public interest in tablet-style computers and e-readers, and the associated wave of digital editions of magazines, magazine research company Affinity has … Read the whole story
-
by Laurie Sullivan
Near Networks will take on mega local business directory and information Web sites like yp.com to offer small businesses online video channels that attract … Read the whole story